what is a fractional cmo?

A Fractional CMO is an experienced marketing executive that can help with customer acquisition, sales development and company growth. Your company gets executive experience without the full-time cost. This is beneficial where having a full-time CMO wouldn’t make sense, either fiscally or due to the particular scope of challenges needing attention.

why hire a fractional cmo?

Working with a fractional CMO can be the best solution to developing your marketing strategy to support business growth. A fractional CMO is perfect for short-term engagements, such as filling an unexpected CMO vacancy, a need to quickly refocus marketing efforts and accelerate growth, or engaging an executive advisor that can be your marketing eyes and ears. 

what does a fractional cmo do?

A fractional CMO, in short, is expected to function as an integral member of your senior leadership team. They are experienced industry marketing executives who know how to be accountable to the C-suite, and are expected to oversee execution and deliver results. A fractional CMO also has a hands-on approach with your existing marketing resources to focus on business growth, audience growth, and implement account-based management strategies.