Leads the marketing team

The head of marketing plays a crucial role in building a successful marketing team. They are responsible for setting the strategic direction, defining goals, and ensuring the effective implementation of marketing initiatives. Broken down further, the head of marketing is responsible for guiding both marketing strategies and the development of the marketing team.

optomizes digital presence

A CMO revamps existing digital outlets like email, social media, SMS Text, and mobile app messaging to ensure there is cohesive branding across all channels. If your digital presence is lacking or non-existent, we will actively design effective outward marketing strategies to drive growth.

steers brand stewardship

Particularly in settings where there isn’t any dedicated marketing leadership, the general branding and marketing function of the business becomes segregated and weaker than it should. We will help design and manage a team-wide branding strategy, so all aspects of the team work cohesively.

Drives paid & organic marketing

Sales are fundamental to any business’s success. Marketing is at the heart of acquiring new sales while driving return loyalty. We have the expertise to discover new opportunities for your business’s growth and naturally grow your sales. We’ll help your team understand their target demographic and how to convey value to them appropriately.

Manages content marketing

Conducting an audit of your current marketing practices and optimizing them for growth is an essential strategy lead by the CMO. Your marketing matters and a cohesive marketing effort is just as important for brand consistency and engagement.

Hires & onboards new marketing team members

In leading a marketing department, improving the hiring and onboarding process allows new hires the incentive and motivation they need to succeed – and successful, happy employees are more likely to stick around. The CMO ensures the marketing team have the tools to integrate into your unique corporate culture.

Oversees marketing technology integrations

Tracking data is essential for understanding your growth opportunities. We will work to ensure that your business has the technology in place to track your data in addition to monitoring the effectiveness of your marketing.

Strategizes email & social campaigns

A good CMO will design a cohesive marketing message across all channels. We can also optimize current campaigns and create new growth opportunities. It’s essential with outward-facing marketing that everything is consistent, from the message, branding, design, etc., so having a marketing leader that designs and delegates this strategy is important.

Reporting on marketing results

It’s essential with implementing marketing to track its performance. This helps a great deal to add accountability to your marketing team. The CMO does this using a KPI (Key Performance Indicator) like sales to measure the campaign’s effectiveness.